What Is Digital Marketing?

by Sharon Hemsley / Friday, 08 June 2018 / Published in Digital Marketing
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Digital marketing is a way more broader term than what most people estimate it to be. It carries many different categories and strategies where in some cases being free, or even quite pricy. However, at Bizz Directions, we believe that it all comes down to what digital marketing technique you choose to invest on.

Digital marketing can have an immense impact on your business if we were to talk about online growth, consumers, clients and much more. Although there can be many great benefits to enjoy out of digital marketing, it is essentially important to know what digital marketing is at first if you are new to the field. To some people it might mean expenses and capital, to others it might mean business growth or almost nothing. With that said, digital marketing is simply a marketing process of a product or service, usually done through using digital technologies such as the internet, mobile phones, and other digital mediums. The reason why most of us still find it absurdly new or difficult is because it is still new and developing if compared to radio networks and televisions ( traditional methods of marketing ), but don't get it wrong as it actually works in terms of gaining new clients aboard and making loyal customers on the way. And since more than a half of the population on smartphones, this opens opportunity for millions of entrepreneurs to invest; take advantage of growing audience over social media and the internet overall.

Resources

Now that you have a rough idea about the digital marketing gist, it's time to see what resources and tactics it consists of:

  • Website
  • Blog Post
  • Infographics
  • Social Media
  • Online prospectus or brochures
  • Branding assets
  • Tactics

    Content Marketing

    Promoting the content you post online allows generating brand awareness, incoming traffic from viewers, lead generation (clients), or consumers.

    SEO ( Search Engine Optimization )

    A process of optimizing your website to have it rank better than other sites, therefore increasing traffic growth and turn viewers or leads into customers. Also using appropriate alt text for images.

    Inbound Marketing

    Focuses on attracting consumers through relevant content and increasing value at every step in your customer's purchasing journey.

    Social Media Marketing

    The process of promoting your brand through your content on social media platforms to increase brand awareness, generate leads and increase traffic for your business.

    Pay-Per-Click (PPC)

    A method of generating traffic to your website through, by paying a publisher every time your ad is clicked. One of the most known, most trusted kind of PPC is Google AdWords.

    Email Marketing

    Companies use email marketing to communicate with it's audience mostly to promote content, issue discounts and inform events.

    There is a fine line where tactics meets assets. These tactics act as a strategy or technique that needs to be implemented on the resources that currently exist for example- Email marketing may be utilized in using email, whilst social media marketing may be taken advantage using social media platforms. With help from few tutorials, videos and guidelines, you can unlock your true potential, and take your business to a whole new level of marketing.

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